The bbb
Marketplace trust foundation
Powered by the Better Business Bureau Serving West/Northwest Ohio and Southeast Michigan
Rooted in Community. Branching out with Community Partners.
Providing ethics education and consumer protection programs to consumers and businesses alike, with an emphasis on seniors, youth, veterans, and other vulnerable populations. Outreach programs include Senior ScamGuard, Youth4Ethics, In Pursuit of Ethics, Torch Award for Marketplace Ethics, and the Military & Veterans Initiative.
Our Three Pillars
Collaborative Education
Equip businesses and consumers with knowledge, ethics training, and professional development to make informed decisions
Outreach Programs
Strengthen community connections and support vulnerable populations to increase access, protection, and opportunity
Community Partnerships
Build alliances with nonprofits, businesses, and civic leaders to foster integrity, transparency, and ethical practices
Our Programs
Youth4Ethics empowers students to build a personal code of conduct rooted in honesty, integrity, and lifelong ethical decision-making.
Military & Veterans Initiative equips service members and veterans to avoid scams, choose trustworthy businesses, and plan wisely for the future.
Senior ScamGuard provides older adults and caregivers with free education to recognize, resist, and report scams in a digital marketplace.
Business Education Delivers ethics training and consumer protection
resources to help businesses and consumers make informed, principled decisions.
Students of Integrity celebrates high school students who demonstrate ethical leadership, honesty, and a commitment to building trust in their communities
Torch & Spark Awards honor businesses, nonprofits, and emerging leaders who exemplify marketplace integrity, transparency, and ethical practices, inspiring others to follow their example
MISSION
"To build trust and integrity in our regional marketplace through strategic collaboration, targeted community outreach, and learning initiatives for businesses, consumers, and vulnerable populations."
VISION
"A marketplace where consumers and businesses thrive with confidence, ethical practices, and trusted relationships, strengthened by outreach that fosters community connection and financial prosperity."
