ETHICS FOUNDATION

ROOTED IN ETHICS

Programs supporting youth, seniors, veterans, and other vulnerable populations

In pursuit of ethics

teachers & school systems

Originally an in-person class, In Pursuit of Ethics, has been adapted into an online, self-paced program. It presents real-life ethical dilemmas through videos and discussions, allowing participants to make decisions and see the outcomes. Upon completion, participants receive a certificate, and businesses can achieve recognition based on staff participation levels.

Looking for BBB of Northwest Ohio & Southeast Michigan?

UPCOMING EVENTS

PROGRAM NEWS AND UPDATES

Youth4Ethics

Youth4Ethics empowers students to build a personal code of conduct rooted in honesty, integrity, and lifelong ethical decision-making.

Military & Veterans

Our Military & Veterans Initiative equips service members and veterans to avoid scams, choose trustowrothy businesses, and plan wisely.

Senior ScamGuard

Senior ScamGuard empowers older adults and caregivers with free education to recognize, resist, and report scams in a digital world.

Business Education

Providing ethics education and consumer protection programs to consumers and businesses alike.

ABOUT US

Providing ethics education and consumer protection programs to consumers and businesses alike, with an emphasis on seniors, youth, veterans, and other vulnerable populations. Outreach programs include Senior ScamGuard, Youth4Ethics, In Pursuit of Ethics, Torch Award for Marketplace Ethics, and the Military & Veterans Initiative.

“We depend on - and thank - the Better Business Bureau and our local industry, non-profit, and private supporters.”

Our Mission

To promote ethical values, protect vulnerable communities, and provide accessible education that empowers youth, seniors, veterans, and businesses to make informed, responsible choices and lead with integrity.

Our vision


A world where individuals of every generation are equipped with the knowledge, resources, and support to act with integrity, live responsibly, and safeguard themselves and others from exploitation. 


Youth4Ethics
- teaching young people the importance of ethics and character.

Military & Veterans Initiative - ensuring those who serve or have served are supported with ethical and financial advocacy. 

Senior ScamGuard - helping seniors navigate and defend against fraudulent schemes.

Business Education Program - providing businesses with tools and training to operate ethically, build consumer trust, and contribute to a fair marketplace.